As anticipation mounts for the opening of Dollywood’s Lightning Rod, fans now have one more way to satisfy their appetite for the world’s fastest wood coaster—a new Lightning Rod-themed ice cream flavor, thanks to Mayfield.
The packaging for Mayfield’s newest flavor, Smoky Mountain Fudge, features colorful artwork of Lightning Rod launching riders to a world-record 73 mph top speed. The special ice cream flavor features chocolate ice cream swirled with fudge and chocolate sandwich cookie pieces. Dollywood fans can purchase Lightning Rod Smoky Mountain Fudge at Food City, Ingles, Weigel’s, Kroger, Publix, Walmart and Food Depot stores in Tennessee, Virginia, North Carolina, South Carolina and Georgia.
While the ride has yet to open, it already has received much attention, including being named the most anticipated ride of 2016 by USA Today. Lightning Rod’s incredible attributes continue Dollywood’s dedication to providing unique attractions for guests.
“Smoky Mountain Fudge is the perfect flavor to tell the story of Lightning Rod,” said Scottie Mayfield, Mayfield President Emeritus. “Guests are taken for a wild ride through the foothills of the Smoky Mountains every time they board! Now, they can taste some of that excitement at home.”
Dollywood’s newest high-thrill attraction rolls to the starting line as part of an adrenaline-packed 2016 season. Both the world’s fastest wood coaster and the world’s first launching wood coaster, Lightning Rod provides guests nearly 20 seconds of airtime, a number of innovative ride features and an unforgettable journey through the hills surrounding Dollywood.
Lightning Rod is not the first Dollywood coaster to receive special Mayfield ice cream packaging. In 2014, Mayfield helped celebrate the opening of FireChaser Express with Crunchy Caramel Pretzel.