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Kroger Campaign Raises $230K for Red Cross Wildfire Disaster Relief

Kroger Campaign Raises $230K for Red Cross Wildfire Disaster Relief

The American Red Cross of East Tennessee received a large donation from Kroger and its customers to assist with local wildfire disaster relief efforts.

Kroger Fountain City in Knoxville hosted a check presentation to the American Red Cross of East Tennessee on Jan. 4, 2017. Kroger ran an in-store campaign for wildfire disaster relief from Nov. 29–Dec. 17, 2016, collecting donations from store associates and customers. The check was in the amount of $230,232.59 and included a $10,000 corporate gift from Kroger.

Photo: Representatives from Kroger Co. present a check to Lori Marsh, major gifts officer of the American Red Cross of East Tennessee.

About Candice Fitzgibbons

I am a Sevier County resident and active in my local community. I've spent more than 20 years as a graphic designer and copywriter, creating marketing materials to help small to medium sized businesses and non-profit organizations achieve their goals. I have a passion for equality, the environment and animal rights.